Sperling Strategic

Portfolio

Imagine what Linda can do for your brand…

Sample Projects

MARKETING PLANNING & MANAGEMENT

Linda Sperling has developed and executed marketing strategies designed to increase customer utilization, increase sales conversions, and expand brand awareness. Tactics her marketing plans have utilized include webinars, websites, e-mail marketing, tradeshows, association membership and more. Examples of her work include:

Website development: Linda managed the development of a new global website. She sourced content from contributors around the world, managed outside writers, designers and developers, and delivered the project on schedule…resulting in tremendous feedback from all stakeholders. Check out the finished product!

Email marketing: Using Mailchimp, Linda developed a monthly e-mail newsletter targeting current customers, with the goal of increasing customer utilization—this particular newsletter campaign regularly had an open rate of over 50%. Example #1 Example #2 Example #3

Webinars: Linda has developed many webinars designed to be used as sales tools. She has been responsible for creating an entire long-running “Webinar Series” where she developed the schedule, recruited co-presenters, developed all content and managed all promotion as well as the technical aspect of webinar production. Example #1 Example #2 Example #3

Marketing collateral: Linda has developed a number of pieces of marketing collateral—from one-pagers and brochures to case studies to banner ads and statement inserts. Example #1 Example #2 Example #3 Example #4 Example #5 Example #6 Example #7

Client Marketing Toolkit: Linda developed a “client marketing toolkit” designed to provide a B2B client with a one-stop-shop, housing all of the tools that they required to market their service to the ultimate end-users. Check it out!

POLITICAL COMMUNICATION

As a first-time candidate, how did Linda Sperling manage to come within 1.5% of defeating a three-term incumbent, heir to a long-time Fairfax County political dynasty? Simple: she is a natural political communicator.

She had never done any kind of fundraising before, but raised over $150,000 in a very tight year, with over 40 state and local offices on the ballot. In addition, she developed and implemented her own communications campaign: from dozens of endorsements—including endorsements by national organizations including Emily’s List and Vote Mama—to an op-ed published in the Washington Post.

Check out some highlights of her campaign:

SOCIAL MEDIA MANAGEMENT

Linda was an “early adopter” of social media, not only in regards to social media marketing, but also social customer care. She was the Chair Emeritus of the Word of Mouth Marketing Association’s Customer Service Subcommittee, and was the editor of the Best Practices Guidebook to WOM in the Customer Contact Center (read more about it here).

Linda has developed social media strategies for multiple organizations, as well as developed social media content and then distributed it using Hootsuite. Social media channels in which she is proficient include Twitter, LinkedIn, Facebook and Instragram. Thanks to Linda’s guidance, brands for whom she has managed social media have seen an increase in engagement and followers across multiple channels by 20%-50%, depending on the channel.

One of her favorite social media campaigns was the “30 Cities in 30 Days” campaign she developed for Aspire Lifestyles. Developing social media strategy for a white-labeled B2B brand can be challenging, but Linda was up to the challenge, and realized the ability to showcase what the company can do for its clients by telling stories via this communication medium—stories told through pictures. The “30 Cities in 30 Days” campaign utilized social media to showcase the company’s incredible global expertise, focusing on its extensive global footprint and partnership network. You can view it here!

PUBLIC & MEDIA RELATIONS

Linda has extensive experience developing and managing strategic public relations plans, all of which have resulted in success.

Examples of media placements that Linda Sperling has secured for her clients include:

Press releases that Linda has written and distributed for her clients include:

COMMUNICATIONS PLANNING & MANAGEMENT

From development of communication plans to implementing regularly-scheduled client communications, Linda has extensive experience helping brands communicate with their clients and prospects, as well as other vital stakeholders.

Client & Prospect Newsletters: Linda developed a bi-monthly newsletter designed to provide a regular touch-point with clients and prospects. Example #1 Example #2 Example #3

Internal & Employee Communications: Linda has managed employee and internal communications for multiple clients, helping to maintain open lines of communication between management and their teams, as well as improve team morale and employee retention and engagement. She has developed internal intranet sites, employee newsletters, arranged all-hands meetings and weekly “lunch and learn” meetings, among many other initiatives.

Mergers & Acquisitions: Linda has extensive experience managing communications related to mergers, acquisitions and divestitures. She managed all internal and external communications related to the merger of VIPdesk and International SOS, the internal and external communications related the rebranding of VIPdesk to Aspire Lifestyles and multiple other major client acquisitions and corporate divestitures.

Customer Communications: Linda has managed multiple initiatives where she was responsible for developing case studies showcasing how customers were succeeding through use of a brand’s product or service.

FREELANCE WRITING

Linda decided when she was in first grade that she wanted to be a writer. This is why she studied Communication in undergrad, and has developed quite a portfolio ever since. Some bylines under her belt include:

EVENTS MANAGEMENT

From serving on the management team of tradeshows with hundreds of thousands of attendees to managing the development and execution of a client’s successful tradeshow exhibition, from planning events for multi-million dollar clients to ensuring that “all hands” meetings for hundreds of employees go off without a hitch, from planning and executing flawless online meetings, awards ceremonies and webinars, Linda has spend the majority of her career ensuring that every event that she is involved with goes off without a hitch.